I'm quite excited about this and think you will be too.
It was my birthday last Sunday so I was given a rather large Toblerone bar. Unlike other chocolate bars I recall from my youth, I swear yours has got bigger. Is this true?
Whilst eating a chunk of your marvellous product today, I had something of an earth shattering idea I felt I needed to share with you.
Clearly you have cornered (no pun intended) the market for triangular chocolate. Well then, how about creating a circular bar to complement your range?
Just round off the triangular tips on your bar (they can hurt the roof of the mouth a little if you're not too careful actually, I don't know if your user testing has ever discovered that?) and a new bar will be born.
I've been singing in the bathroom and, it's OK: 'circular' fits equally well into your jingle which is already non-sensical, i.e. circular people, circular stteepels, bees, honey, etc. So no great marketing budget needed. In fact, I'd happily sing 'circular' in the places where 'triangular' currently appears ... if that's at all useful. I'm quite available: you can email me via this blog or call me in the office like Katie Fraser does.
I know what you're thinking. Wouldn't a circularesque Toblerone look a little like failed 80s chocolate bar, Logger? And yes, you might be right. But remember, Logger was an inferior bar with no chew even if it has the semi-circular / flat look that I envisage the new Circular Toblerone bar would have.
I do hope I have helped you out a little with your ultimate gift confectionary. To be honest there has been little innovation over there in Switzerland (I assume that's where you're still based?) after white chocolate Toblerones and those snow-capped ones you started producing for the Christmas market in the mid 90s. I don't want to use the word 'disappointed' but Christmases and birthdays are getting a little samey now that I'm in my 30s.
Damon A Rose